Sony BRAVIA XR 9 Mini LED 4K Smart TV, IMAX Enhanced, Dolby Vision, 120 Hz
The Sony BRAVIA 9 (75XR90) features a 75-inch Mini LED screen, utilizing XR Backlight Master Drive technology for precise control of thousands of Mini LEDs. This enhances brightness, reaching levels approximately 50% higher than the previous model, the X95L. The number of dimming zones is also increased by 325%, offering better contrast, with deeper blacks and brighter highlights, while reducing halo effect.
Rich and Accurate Colors with XR Processor and XR Triluminos Pro Technology
The 2nd generation intelligent XR processor precisely analyzes each image to optimize colors, contrasts, and clarity. Paired with XR Triluminos Pro technology, it displays billions of colors with great fidelity, revealing subtle nuances in every scene, exactly as the director intended. This allows you to enjoy realistic and detailed images with vibrant colors.
Wide Viewing Angle and Glare Reduction for Optimal Visual Comfort
Thanks to X-Wide Angle technology, the Sony BRAVIA 9 maintains color fidelity and brightness from any viewing angle. You can enjoy a beautiful picture from all angles, ideal for watching TV with multiple people. Additionally, X-Anti Reflection treatment effectively reduces screen glare, providing optimal visibility even in a brightly lit room.
Immersive Cinema-Quality Sound Experience with Acoustic Multi-Audio+ Technology
The Sony BRAVIA 9 features an innovative Acoustic Multi-Audio+ sound system with upward and side-facing speakers. Beam tweeters projecting sound towards the ceiling create an aerial sound effect, giving the impression that the sound comes from above. Combined with side tweeters that vibrate the frame, they generate an enveloping Surround sound, like in a cinema. With a 2.2.2 configuration and a total power of 70W, enjoy an immersive sound experience perfectly synchronized with the image.
Advanced Features to Enhance All Your Content
The Sony BRAVIA 9 incorporates numerous technologies to optimize image quality:
XR Clear Image: intelligently converts your content to near 4K quality by reducing noise
XR Motion Clarity: analyzes movements across multiple frames for synchronized backlighting and sharp, bright images
XR 4K Upscaling: enhances your HD and Full HD content to near 4K quality
Netflix Calibrated and IMAX Enhanced modes: faithfully reproduce the creators’ vision
Compatible with Dolby Vision, HDR10, and HLG, this TV reveals the full beauty of HDR content. It also supports Dolby Atmos and DTS:X for striking spatial sound.
A Smart TV with Google TV for Easy Access to Your Favorite Content
Powered by the Google TV system, the Sony BRAVIA 9 allows you to easily find your favorite movies, series, and apps. Access a wide range of content from major streaming platforms like Netflix, Disney+, Prime Video, or YouTube. You can even control your TV by voice via the integrated Google Assistant or Amazon Alexa.
An Elegant Design that Enhances Your Interior
With its slim frame and central metal stand, the Sony BRAVIA 9 boasts a sleek and elegant look that fits perfectly in your living room. You can choose between two stand positions, depending on your preferences and TV furniture. Cables can be neatly concealed at the back of the stand for a clean and clutter-free setup.
What are the differences between the Sony BRAVIA 9 and the Sony BRAVIA 7?
The Sony BRAVIA 9 stands out from the BRAVIA 7 with its Mini LED backlighting, offering approximately 50% more brightness and improved contrast thanks to 325% more dimming zones. It also features XR Contrast Booster 30 technology for even deeper blacks, compared to XR Contrast Booster 20 on the BRAVIA 7. Finally, the BRAVIA 9 has a more advanced audio system with upward-firing beam tweeters.
Is the Sony BRAVIA 9 suitable for gaming?
Yes, the Sony BRAVIA 9 is an excellent TV for video games. It has a very low response time for sharp and smooth images and supports variable refresh rate (VRR) and high frame rates (HFR) via its HDMI 2.1 ports. It also offers low latency for optimal responsiveness. You can enjoy your PS5 or Xbox Series X games in 4K 120 fps with stunning image quality.
Is the Sony BRAVIA 9 compatible with AirPlay and HomeKit?
Yes, the Sony BRAVIA 9 supports Apple’s AirPlay and HomeKit. You can easily stream content from your iPhone, iPad, or Mac directly to your TV. With HomeKit, you can control your TV from the Home app or via Siri.
How many HDMI inputs are available on the Sony BRAVIA 9?
The Sony BRAVIA 9 is equipped with 4 HDMI ports, including 2 HDMI 2.1 compatible ports to take full advantage of the latest generation gaming consoles’ features like 4K 120 fps, VRR, and ALLM. The other HDMI 2.0 ports allow you to connect your multimedia devices such as a Blu-ray player, TV decoder, or soundbar.
Is the Sony BRAVIA 9 energy efficient?
Despite its very high brightness, the Sony BRAVIA 9 is quite energy-efficient thanks to its latest-generation Mini LED backlighting. It consumes about 20% less energy compared to the previous X95L model. You can monitor your electricity consumption directly from the Eco dashboard integrated into the Google TV interface and access settings and tips to further reduce your consumption.
What the press says
The Sony Bravia 9 is a mini-LED TV that manages to outshine its high-end competitors in terms of overall brightness. Its excellent local dimming performance offers strong competition for OLED TVs, and its anti-reflective screen makes it an excellent option for sports. Sony’s move from OLED to mini-LED for its flagship TV is perfectly embodied by the Bravia 9, which is priced lower than other flagship OLED and mini-LED TVs.
Automatically translated — Show original (French)
Le Sony Bravia 9 est un téléviseur mini-LED qui parvient à surpasser ses concurrents haut de gamme en termes de luminosité globale. Son excellente gestion du local dimming constitue une solide concurrence pour les téléviseurs OLED, et son écran antireflet en fait une excellente option pour le sport. Le passage de Sony de l'OLED au mini-LED pour son téléviseur phare est parfaitement incarné par le Bravia 9, dont le prix est inférieur à celui des autres téléviseurs phares OLED et mini-LED.
SONY PICTURES CORE: 10 movies, 24 months of streaming
Audio
Total Power: 10 W × 6 + 5 W × 2
System: Acoustic Multi-Audio
Technologies:
Acoustic Centre Sync
360° Bluetooth Spatial Sound
Vertical Surround Engine
S-Master Digital Amplifier
Supported Formats:
DTS: Digital Surround Sound, Express, HD Master Audio, High-Resolution HD, DTS:X
Dolby: Audio, Atmos
Features: S-Force Front Surround, Voice Zoom V3
Connectivity
Wireless: Wi-Fi 6, Bluetooth 5.3
HDMI: 4 ports (2 × 2.1, 2 × 2.0)
Other Ports:
USB: 2
Optical Audio: 1
LAN (RJ45): 1
Satellite: 2
Antenna (DTT): 1
Storage: 32 GB, USB expandable
Dimensions and Design
Without Stand: 166.7 × 96.0 × 4.8 cm, 42.3 kg
With Stand: 166.7 × 97.2 × 39.7 cm, 45 kg
Packaging: 178.8 × 110.5 × 20 cm, 56 kg
Design:
Dark silver integrated frame
Multi-position flat feet
VESA 30 × 30 cm mount compatible
Energy and Environment
Energy Class: D
Power Consumption: 472 W in operation, 0.5 W in standby
Annual SDR Consumption: 83 kWh/1,000 h
Eco Features:
Brightness Sensor
ECO Menu
SORPLAS
Automatic Standby
User reviews
Jean Michel
Hello, I hesitated a lot between Mini LED and OLED technology and finally went for the 75-inch Bravia 9, because it benefits from high-level expertise with technical choices derived from the pro world. The result speaks for itself: straight out of the box and set to Professional mode, the Bravia 9 is perfectly calibrated. On HDR/DOLBY VISION content, the picture looks incredibly natural in terms of brightness, contrast, and color accuracy; in series and films, specular highlights are outstanding. The audio section is of good quality. If you’re looking for a high-end TV and are worried about burn-in on OLED TVs, this Bravia 9 is a very good alternative. I highly recommend it.
Comment from 19 November 2025 — Experience from 31 October 2025
Automatically translated — Show original (French)
Bonjour, J'ai beaucoup hésité entre la technologie miniled et oled et finalement j'ai opté pour le Bravia 9 en 75 pouces, car il est doté d'un savoir faire de haut niveau avec des choix techniques qui sont issus du monde pro. Le résultat est là, en sortie de carton et en se mettant en mode professionnel le Bravia 9 est parfaitement calibré, sur des programmes HDR/DOLBY VISION l'image est extraordinaire de naturel, luminosité, contraste, colorimétrie, dans les séries / films, les lumières spéculaires sont remarquables. La partie audio est de bonne qualité.
Si vous êtes en recherche d'un tv de haut de gamme et que vous avez peur du burn-in sur les tv oled ce Bravia 9 est une très bonne alternative.
Je recommande vivement.
Eco-contribution of €12.56 included in the sale price.
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