Philips 65OLED910

The Philips OLED910 stands as one of the flagships of Philips’ 2025 OLED+ range, combining a next-generation panel with a high-end sound system by Bowers & Wilkins. With its OLED Meta 3.0 technology, P5 Gen9 AI processor, and iconic 4-sided Ambilight, this TV promises exceptional picture quality and a unique visual atmosphere. Available in 55, 65, and 77 inches, this premium model is designed to satisfy the most demanding movie lovers, music enthusiasts, and gamers.

A New Generation of OLED with Meta 3.0

At the heart of the OLED910 is the new Primary RGB Tandem OLED panel, also known as Meta 3.0. This advanced technology is based on an innovative four-layer structure of organic emissive materials, including two layers of blue materials. This complex architecture allows for impressive peak brightness levels of up to 3700 nits in theory, far surpassing previous generations of OLED.

The panel also features an “ultra-low reflectivity” coating that significantly reduces reflections and ambient light intrusion. This feature enhances visual comfort in bright rooms, which have traditionally been less suitable for OLED screens.

The result is images with perfect contrast, the absolute blacks characteristic of OLED, but with noticeably improved brightness and color richness. The panel offers a native refresh rate of 144 Hz, ideal for fast-paced sports content and video games.

Artificial Intelligence and Image Processing

The Philips OLED910 is equipped with the new P5 Gen9 AI processor, which leverages artificial intelligence to continuously optimize picture quality. More than just an evolution, this ninth generation incorporates advanced analysis and adaptation capabilities.

Among the new features, the AI Adaptive Gamut Enhancer intelligently analyzes Rec.709 sources and optimizes their rendering to fully exploit the expanded color potential of the OLED Meta 3.0 panel. This function intelligently preserves natural skin tones while enriching other colors. Users can adjust this setting according to their preferences between three modes: natural, balanced, or vibrant.

The P5 Gen9 processor also uses Deep Learning and Machine Learning to analyze the image as a whole. It takes into account metadata, source information, viewing environment, and even insights from big data to constantly refine its settings.

Distinctive Bowers & Wilkins Sound Signature

One of the strengths of the OLED910 lies in its 3.1 audio system developed in collaboration with the prestigious British brand Bowers & Wilkins. This sophisticated system includes six custom-designed front speakers, with two 30 x 50 mm midrange drivers and a 19 mm Nautilus titanium dome tweeter for each channel.

Each audio channel is isolated in a dedicated rigid enclosure to ensure optimal acoustic separation and a wide soundstage. At the rear, a 75 mm subwoofer is complemented by four passive radiators to enrich the low frequencies. The whole system is powered by eight channels of digital amplification for a total output of 81 watts.

This audio configuration stands out for its clarity, especially in dialogues, and its ability to faithfully reproduce complex soundscapes. For those who wish to further enhance the bass, the TV offers the option to connect an external subwoofer.

4-Sided Ambilight: An Exclusive Feature That Makes a Difference

Ambilight technology, a Philips exclusive, reaches its full potential on this model with a 4-sided configuration. Smart LEDs placed around the entire rear perimeter of the TV project colors onto the surrounding wall, synchronized with the on-screen content.

The uniqueness of this Ambilight generation lies in its individual LED management, rather than by group, offering a more precise match with the image. This technology transforms the visual experience by virtually extending the screen size and creating a lighting atmosphere that matches the content.

Beyond its spectacular aspect, Ambilight also improves visual comfort by reducing eye strain during long viewing sessions and enhances the perception of contrast. The system offers several modes tailored to different uses: movie, music, ambiance, gaming, and even an AmbiSleep sleep mode.

A TV Optimized for Gamers

Video game enthusiasts will find a top ally in the OLED910. Its native 144 Hz panel, combined with VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) technologies, ensures optimal smoothness and responsiveness.

The TV is equipped with two full-bandwidth HDMI 2.1 inputs (48 Gbps) capable of handling 4K signals up to 144 Hz. These ports are also compatible with AMD FreeSync Premium Pro and NVIDIA G-SYNC technologies to eliminate screen tearing.

The new Game Bar 2.0 makes it easy to access gaming settings and now offers automatic detection of the game type to apply optimal settings. An innovative mini-map zoom feature has also been added to enhance the gaming experience.

Refined Design and Comprehensive Connectivity

The Philips OLED910 features an elegant and refined design. The integrated soundbar beneath the screen is covered in slate-colored Kvadrat Audiomix fabric, adding an extra touch of sophistication. The lines are slim and sleek, typical of modern OLED TVs.

In terms of connectivity, the TV offers four HDMI inputs (including two HDMI 2.1), two USB ports, dual-band Wi-Fi 802.11ax (Wi-Fi 6), Bluetooth 5.2, and compatibility with Apple AirPlay and Google Fast Pair. The system is compatible with Apple Home, Hey Google, Alexa, and Control4 ecosystems for seamless integration into a smart home environment.

The OLED910 runs on Google TV, providing easy access to major streaming apps like Netflix, Disney+, Amazon Prime Video, YouTube, and Apple TV. The new Moments app also allows you to quickly transfer photos from a smartphone and add visual and sound effects.

Comparison with Previous Generations

Compared to its predecessor, the 2024 OLED909, the OLED910 brings several significant improvements. The new OLED Meta 3.0 panel replaces the previous META OLED technology, offering much higher brightness and richer color rendering.

The 3.1 Bowers & Wilkins audio system retains the same hardware configuration but benefits from software optimization via firmware for even better sound performance. The new P5 Gen9 AI processor also enhances the experience with more advanced artificial intelligence features.

Compared to the higher-end OLED950 model of the same generation, the OLED910 stands out with its 3.1 audio system delivering 81 watts (versus a 2.1 system with 70 watts for the OLED950). However, the OLED950 features a more powerful P5 Gen9 Dual Engine processor and an exclusive “Specular Highlight HDR” function.

Technical Specifications

Screen and Picture

• Screen size: 65 inches / 164 cm
• Screen type: OLED 4K Ultra HD
• Resolution: 3840 x 2160p
• Native refresh rate: 144 Hz
• Picture processor: P5 AI Perfect Picture Engine
• Picture enhancement technologies:
  • Calman AutoCal with support and manual calibration
  • Crystal Clear
  • Filmmaker mode
  • Game mode
  • Home cinema mode
  • Built-in MEMC / FRC
  • Micro Dimming Perfect
  • Perfect Natural Motion
  • Variable Refresh Rate (VRR)
• Supported input resolutions:
  • 576p - 50 Hz
  • 640 x 480 - 60 Hz
  • 720p - 50 / 60 Hz
  • 1920 x 1080p - 24 / 25 / 30 / 50 / 60 / 100 / 120 / 144 Hz
  • 2560 x 1440 - 60 / 120 / 144 Hz
  • 3840 x 2160p - 24 / 25 / 30 / 50 / 60 / 100 / 120 / 144 Hz
• Supported HDR formats: Dolby Vision, HDR10, HDR10+ Adaptive, HLG

Ambilight

• Ambilight version: 4-sided
• Ambilight features:
  • Wall color adaptation
  • Music mode
  • Ambilight suite
  • Game mode
  • AmbiSleep

Sound

• Audio configuration: 3.1 channels
• Output power: 80 W RMS
• Speaker configuration:
  • 6 mid-to-high frequency speakers of 8.5 W
  • 30 W bass speaker
  • B&W bidirectional midrange main speaker + tweeter
  • B&W balanced quad PR bass speaker
• Supported audio codecs: Dolby Atmos, Dolby Digital, DTS:X
• Sound enhancements:
  • AI equalizer
  • AI mode
  • Clear dialogues
  • Dolby Media Intelligence
  • Entertainment mode
  • Music mode
  • Spatial music
  • Personal mode
  • Original mode
  • AVL mode
  • Night mode
• Headphone features: Dolby Atmos for headphones and earphones

Smart TV and System

• Operating system: Google TV
• Flash memory: 32 GB
• Pre-installed Smart TV apps: Disney+, Apple TV, Netflix, YouTube, Amazon Prime Video, NFT app
• Smart features:
  • Interactive TV HbbTV
  • Voice assistant with microphone remote control
  • Hey Google compatibility
  • Alexa compatibility
  • Apple Home compatibility
  • Control4 compatibility
• Gaming features: Game Bar 2.0
• Tuner / reception:
  • Digital TV: DVB-T / T2 / T2-HD / C / S / S2
  • Signal strength indicator
  • 1000-page hypertext teletext
  • HEVC compatibility

Connectivity

• HDMI connections: 4 ports
  • HDMI 1 / 2: HDMI 2.1 full bandwidth 48 Gbit/s, up to 4K 144 Hz
  • HDMI 3 / 4: HDMI 2.0
• HDMI features:
  • eARC on HDMI 2
  • VRR / ALLM supported
  • AMD FreeSync Premium Pro
  • NVIDIA G-SYNC compatibility
  • Dolby Vision gaming
  • HGiG
  • EasyLink 2.0
  • HDCP 2.3 on all HDMI connectors
• USB ports: 2
• Wireless connections:
  • Wi-Fi 802.11 ax, 2 x 2, dual band
  • Bluetooth 5.2
  • Apple AirPlay compatibility
  • Google Fast Pair

Multimedia Formats

• Supported video formats: AVI, MKV, HEVC, H.264 / MPEG-4 AVC, MPEG1, MPEG2, MPEG4, VP9, HEVC (H.265), AV1
• Supported audio formats: MP3, WAV, AAC, FLAC
• Supported subtitle formats: SRT, SMI, SSA, SUB, ASS, TXT
• Supported image formats: JPEG, GIF, PNG, BMP, HEIF

Power and Energy Efficiency

• Power supply: 100 - 240 V AC, 50 / 60 Hz
• EPREL registration number: 2293837
• Energy class for SDR: F
• SDR mode consumption: 102 kWh / 1000 h
• Energy class for HDR: G
• HDR mode consumption: 117 kWh / 1000 h
• Standby consumption: less than 0.3 W
• Network standby consumption: 2.0 W
• Energy-saving features:
  • Automatic power-off timer
  • Eco mode
  • Brightness sensor
  • Picture mute mode for radio

Design and Dimensions

• TV color: metal frame
• Stand design: diamond-shaped gray metal stand
• Distance between feet: 795 mm
• Wall mount compatibility: 300 x 300 mm
• Dimensions:
  • TV without stand (W x H x D): 1444 x 863 x 56 mm
  • TV with stand (W x H x D): 1444 x 888 x 290 mm
  • Box (W x H x D): 1660 x 1045 x 170 mm
• Weight:
  • TV without stand: 24.5 kg
  • TV with stand: 24.86 kg
  • With packaging: 30.1 kg

Accessories

• Supplied accessories:
  • Table stand
  • 1 USB-C cable for remote control charging
  • Quick start guide
  • Power cord
  • Remote control
  • Legal and safety leaflet