Philips 77OLED810

The Philips OLED810 represents the culmination of the latest technological advances in high-end televisions. Equipped with an ultra-bright OLED EX panel reaching 1500 nits, the ninth-generation P5 AI processor, and three-sided Ambilight technology, this TV combines exceptional picture quality with innovative features. With its four HDMI 2.1 ports and native 144 Hz refresh rate, it meets the expectations of both movie enthusiasts and the most demanding gamers. Available in five sizes (42”, 48”, 55”, 65”, and 77”), this new Philips flagship will be available starting June 2025.

Display Technology That Pushes Boundaries

The Philips OLED810 stands out with its latest-generation OLED EX panel for the 55”, 65”, and 77” models, capable of reaching an impressive peak brightness of 1500 nits—well beyond the capabilities of traditional OLEDs. The 42” and 48” versions retain a classic OLED panel with a peak brightness of 1000 nits. This increased brightness allows the TV to display HDR content with striking depth and realism, with bright areas retaining all their detail without compromising the perfect blacks characteristic of OLED technology.

The 4K Ultra HD panel delivers a resolution of 3840 x 2160 pixels and supports a native refresh rate of 144 Hz, resulting in remarkable smoothness, especially noticeable in fast-paced action scenes and video games. Compatibility with major HDR formats—including HDR10, HDR10+ Adaptive, Dolby Vision (up to 4K 120 Hz), and HLG—ensures faithful reproduction of content, regardless of the source.

Artificial Intelligence Serving Picture Quality

At the heart of the OLED810 is the ninth-generation P5 AI processor, featuring new artificial intelligence capabilities. This processor now uses AI Adaptive Intelligence, which can automatically classify displayed content and optimize settings accordingly. To do this, it analyzes metadata, source information, the full image, and even the environment in which the TV is placed in real time.

One of the major innovations of this generation is the AI Adaptive Gamut Enhancer, particularly effective on Rec.709 content. This feature intelligently expands the color gamut to fully exploit the color potential of the OLED EX panel, without distorting skin tones, which remain natural. Users can adjust this setting to three levels: natural, balanced, or vibrant, according to their personal preferences.

The TV also offers various preset picture modes such as Filmmaker Mode, which disables digital processing to faithfully reproduce the director’s vision, and Game Mode, which minimizes display latency.

Three-Sided Ambilight: A Philips Exclusive That Transforms Viewing

Ambilight technology, a distinctive signature of Philips high-end TVs, is present on the OLED810 in its three-sided version. This system projects a luminous halo onto the wall behind the TV, with colors adapting in real time to the content displayed on screen. The effect visually enlarges the display area and reduces eye strain during extended viewing sessions.

Ambilight offers several usage modes: Game Mode, which intensifies colors for a more dynamic experience; Music Mode, which synchronizes the lights with the rhythm of your favorite tracks; and automatic adaptation to the wall color for seamless integration into your interior. The feature remains active even when the TV is off, creating a soothing lighting ambiance in your living room.

Powerful Integrated Audio System

Unlike many ultra-thin TVs that sacrifice sound quality, the Philips OLED810 features a powerful 2.1-channel audio system with 70 watts (RMS) for the 55”, 65”, and 77” models, and 50 watts for the 42” version. This setup includes four speakers for mid and high frequencies (10W each), complemented by a 30W subwoofer.

The audio system benefits from advanced technologies such as Dolby Atmos, which creates multidimensional sound, and DTS:X for precise spatial audio. Numerous AI-based sound enhancements, such as AI EQ and dialogue clarity, automatically optimize output based on content. The TV also supports Dolby Atmos for headphones, ideal for enjoying spatial sound without disturbing others.

A TV Designed for Demanding Gamers

The Philips OLED810 stands out as a top choice for video game enthusiasts thanks to technical features tailored to the latest generation consoles and PC gaming. The native 144 Hz refresh rate, combined with VRR (Variable Refresh Rate) technology compatible with FreeSync Premium and G-SYNC standards, ensures optimal smoothness and eliminates screen tearing.

Game Bar 2.0 is a major advancement over the previous generation. This gamer-dedicated interface allows quick access to essential settings without leaving the game. It now includes a frame rate counter and the ability to create custom profiles for different game types (FPS, RPG, etc.). Even more impressively, Game Bar 2.0 can automatically recognize popular games and apply the corresponding optimized settings.

The four HDMI 2.1 ports support ALLM (Auto Low Latency Mode) and Dolby Vision Gaming HDR at 120 Hz, compatible with the latest PlayStation 5 and Xbox Series X consoles. For PC gamers, the TV even accepts 144 Hz signals via HDMI, a definite advantage for high-end setups.

Comprehensive Connectivity and Smart Ecosystem

The Philips OLED810 is equipped with four full-bandwidth HDMI 2.1 ports (48 Gbps), a rare feature even among high-end TVs, which usually offer only two. This generous connectivity is complemented by two USB ports for connecting external devices.

On the wireless side, the TV features dual-band Wi-Fi 802.11ax (Wi-Fi 6) and Bluetooth 5.2 for stable and fast connections with your devices. Compatibility with Apple AirPlay makes it easy to share content from your iOS devices.

The OLED810 runs on Google TV, providing access to thousands of apps via the Google Play Store, including popular streaming services like Netflix, Disney+, Amazon Prime Video, and Apple TV+. The new Moments app lets you easily share photos from your smartphone to the TV screen and add visual and sound effects.

Home automation integration has not been overlooked, with compatibility for Matter and Control4, allowing the TV to fit seamlessly into a connected home ecosystem. Google Assistant is accessible directly via the remote, and the TV is also compatible with Alexa devices.

Improvements Over the Previous Generation

The Philips OLED810 brings several significant improvements over its predecessor, the OLED809. The P5 AI processor moves to the ninth generation, with new AI features such as the AI Adaptive Gamut Enhancer. Image processing capabilities have been refined, especially to optimize SDR content and better adapt to different sources.

Where the OLED809 sometimes favored the “wow” effect at the expense of authenticity, the OLED810 aims for a better balance while maintaining rich and accurate colors. Brightness performance has also been improved, which is particularly noticeable in high-contrast HDR scenes.

On the gaming side, the most notable evolution is the move to Game Bar 2.0 with automatic game recognition and support for cloud gaming services like Blacknut and Boosteroid. Connectivity has also taken a leap forward, now offering four full HDMI 2.1 ports compared to two on the previous generation.

Technical Specifications

Screen and Display

• Screen size: 77 inches / 194 cm
• Screen type: OLED 4K Ultra HD
• Resolution: 3840 x 2160p
• Native refresh rate: 144 Hz
• Supported input resolutions:
  • 576p - 50 Hz
  • 645 x 480 - 60 Hz
  • 720p - 50 / 60 Hz
  • 1920 x 1080p - 24 / 25 / 30 / 50 / 60 / 100 / 120 / 144 Hz
  • 2560 x 1440 - 60 / 120 / 144 Hz
  • 3840 x 2160p - 24 / 25 / 30 / 50 / 60 / 100 / 120 / 144 Hz

Ambilight Technology

• Version: 3-sided Ambilight
• Features:
  • Ambilight Suite
  • Game mode
  • Music mode
  • Wall color adaptation

Image Processing

• Processor: P5 AI Perfect Picture Engine
• Enhancement technologies:
  • Automatic film and filmmaker mode
  • Calman with AutoCal and manual calibration
  • Crystal Clear
  • Eco mode
  • Filmmaker mode
  • Game mode
  • Home cinema mode
  • Built-in MEMC / FRC
  • Micro Dimming Perfect
  • Monitor mode
  • Personal mode
  • Perfect Natural Motion
  • Variable Refresh Rate (VRR) 144 Hz

Audio

• Configuration: 2.1 channel system
• Output power: 70 W (RMS)
• Speakers:
  • 4 mid-to-high frequency speakers of 10 W
  • 30 W bass speaker
  • Main speaker: bidirectional midrange + tweeter
  • Bass speaker: Balanced Triple Ring Quad PR
• Audio codecs: Dolby Atmos, Dolby Digital, DTS:X
• Sound enhancements:
  • AI EQ
  • AI mode
  • AVL mode
  • Clear dialogues
  • Dolby Media Intelligence
  • Dolby Atmos
  • Entertainment mode
  • Audio profile
  • Music mode
  • Night mode
  • Original mode
  • Personal mode
  • Spatial music
• Headphone features: Dolby Atmos for headphones and earphones

Connectivity

• HDMI: 4 ports
• USB: 2 ports
• Wireless:
  • Wi-Fi 802.11 ax, 2 x 2, dual band
  • Bluetooth 5.2
  • Apple AirPlay compatible
• HDCP 2.3 on all HDMI connectors
• HDMI ARC on HDMI2
• HDMI 2.1 features:
  • eARC on HDMI 2
  • eARC / VRR / ALLM supported
  • Maximum bandwidth of 48 Gbps
• EasyLink 2.0:
  • External control via TV user interface
  • HDMI-CEC for TV / BS Philips

HDMI and Video Features

• HDMI 1/2:
  • HDMI 2.1 full bandwidth 48 Gbps
  • Up to 4K 144 Hz
  • Gaming
  • AMD FreeSync Premium
  • ALLM
  • Gaming Dolby Vision
  • HDMI VRR
  • HGiG
  • NVIDIA G-SYNC compatible
• HDMI 3/4: HDMI 2.0
• Supported HDR formats:
  • Dolby Vision
  • HDR10
  • HDR10+ Adaptive
  • HLG
• Gaming features: Game Bar 2.0

Smart TV and Features

• Operating system: Google TV
• Flash memory: 32 GB
• Pre-installed apps:
  • Amazon Prime Video
  • Apple TV
  • Disney+
  • Netflix
  • NFT app
  • YouTube
• Smart features:
  • Interactive TV HbbTV
  • Voice assistant with microphone remote control
  • Alexa compatible
  • Hey Google
  • Smart Home experience
  • Control4
  • Apple Home compatible

Supported Media Formats

• Video formats:
  • AVI, MKV, HEVC, H.264 / MPEG-4 AVC
  • MPEG1, MPEG2, MPEG4
  • VP9, HEVC (H.265), AV1
• Audio formats:
  • MP3, WAV, AAC, FLAC
• Subtitle formats:
  • SRT, SMI, SSA, SUB, ASS, TXT
• Image formats:
  • JPEG, GIF, PNG, BMP, HEIF

Tuner and Reception

• Digital TV: DVB-T / T2 / T2-HD / C / S / S2
• Signal strength indicator
• Teletext: 1000-page hypertext
• HEVC compatible

Energy Consumption

• EPREL registration number: 2295005
• Energy class for SDR: F
• Power consumption in SDR mode: 134 kWh / 1000 h
• Energy class for HDR: G
• Power consumption in HDR mode: 141 kWh / 1000 h
• Standby consumption: less than 0.3 W
• Network standby mode: 2.0 W
• Power supply: 100 - 240 V AC, 50 / 60 Hz
• Energy-saving functions:
  • Automatic power-off timer
  • Eco mode
  • Light sensor
  • Picture mute (for radio)

Design and Dimensions

• Color: Metal frame
• Stand design: Satin chrome metal stand with arch and bar
• Distance between feet: 801 mm
• Wall mount compatible: 400 x 300 mm
• Dimensions without stand (W x H x D): 1723 x 991 x 79 mm
• Dimensions with stand (W x H x D): 1723 x 1059 x 316 mm
• Carton dimensions (W x H x D): 1950 x 1170 x 200 mm
• Weight:
  • TV without stand: 35.5 kg
  • TV with stand: 36 kg
  • Including packaging: 45.1 kg

Included Accessories

• 1 USB-C cable for remote control charging
• Power cord
• Remote control with wireless charging
• Quick start guide
• Legal and safety leaflet
• Table stand